Is Your Website Generating Enough Customers Through Organic SEO Optimization?

The most important question to ask in local SEO

Achieving outstanding local search results for your clients all comes down to one simple — yet essential — question. Columnist Greg Gifford explains how getting an authentic detailed answer will set you on the path to success.

overwhelmed businessman close his eyes and turned away from the laptop screen - isolated on white background

overwhelmed businessman close his eyes and turned away from the laptop screen – isolated on white background

Last month, I talked about the importance of setting client expectations for Local SEO efforts. If you were paying attention, that advice should have gotten you in the door and landed you the gig. Now that you’ve got a new client, what the heck are you actually supposed to do?

We’ve all seen the Local Search Ranking Factors study from Moz. We’ve all heard Google admit that the top three ranking factors are content, links and whatever RankBrain does.

We also know we need to make our clients’ sites unique with awesome, never-before-seen content and amazing local links from all the most authoritative sources.

But how do we actually do that? If you’re doing work for one particular business niche, how do you come up with amazing unique content for each client? Or here’s an even more difficult quandary — if you’re doing local SEO for businesses in lots of different verticals, how do you come up with unparalleled content in so many different areas?

There’s one simple question you can ask that solves this problem every time.

Every business owner thinks they’re the best, and that they should be #1 in local search results. The important question to ask is, “Why do you DESERVE to be #1?”

If you work in-house, ask around and get the answer. If you’re freelance or at an agency, insist on a detailed answer from the client. You’ll inevitably hear answers like “Because we’re better than everyone else” or “Because we treat our customers better” — but don’t settle for generic fluff. Don’t be afraid to push them for a better answer.

If you can dig in and get a serious, detailed answer to that one question, then your job is incredibly simple.

A great answer to the question makes content easy
When you get a detailed answer to the question, writing awesome unique content is easy. You’ll know exactly what sets that business apart from local competition. You’ll know precisely how the process at that location is unique. You’ll know in depth how that location is involved in the local community.

With all that knowledge in your hip pocket, your home page content almost write itself. Product and service pages are a breeze. Location pages are suddenly easy to put together. A well-thought-out answer to the big question makes content light-years easier to create.

A great answer to the question makes link building simple
A great answer to the question also makes link building a much simpler process. You’ll hear about any community involvement or worthy events that the business supports on a regular basis. You’ll hear about that crazy contest that they run every fall or the impactful community service event that the entire team heads to every Christmas.

If you get a really solid answer to the question, you’ll be able to mine that answer for tons of local link opportunities. The links will be unique and hyper-local, so they’ll have a noticeable effect on the site’s visibility, and you won’t feel like you’re pulling teeth to come up with ideas.

A great answer to the question makes you look good, too
The simple act of asking the question is important as well. Most agencies (or in-house SEOs) automatically start working the same cookie-cutter SEO plan for every client.

When you start the relationship with this question and insist on a well-thought-out and detailed answer, clients will notice. You’ll immediately stick out in their mind as the SEO consultant or agency that’s different — the one that truly cares about them and the results you’re providing.

You’re setting the expectation that they’ve got to be involved, and they’ve got to invest in the process. When you take this approach, you’ll see that your clients are more dialed in, and they’ll be happier with their results as well.

For one on one consultations from a reliable expert seo agency in California call or email Sky Tide Digital

How to Make a WordPress Website FOR FREE – 2016

LARGEST HOSTGATOR DISCOUNT!: Learn how to make a wordpress website 2016 – Step by Step! 🙂 Demo site at

Text tutorial at:

HOSTGATOR Link: (affiliate link)

Video on how to set up email:… (updated version coming soon!)

Google analytics tutorial:

If you like this free version (which we use in this tutorial), you might love the premium Sydney theme:
(you do not need to buy this but might want to for the additional functionality it offers)

More to come…2016 edition.

7:40 – Step 1: Get Domain and Hosting

10:55 – Step 2: Go to Email Inbox

11:09 – Step 3: Log Into Cpanel

11:40 – Step 4: Install WordPress

13:20 – Step 5: Log Into WordPress Website

14:09 – Step 6: Download and Install Theme

15:04 – Step 7: Install Suggested Plugins

15:49 – Step 8: Download Plugins

19:44 – Step 9: Download and unzip all of the demo content

How to Build a WordPress Website 2016 – New and Improved!

20:28 – Step 10: Import Theme Settings
For help with importing settings watch this video:

21:34 – Step 11: Download and Install Lightbox Colorbox Plugin

22:14 – Step 12: Upload demo content

23:56 – Step 13: Create Homepage and Blog Page

26:24 – Step 14: Change Slider Images

31:41 – Step 15: Change Theme Option Settings

35:49 – Step 16: Create Logo and Favicon

41:00 – Step 17: Create About Section
For help locating your categories watch this video:

51:05 – Step 18: Create Call to Action

1:01:03 – Step 19: Create Blog Post Section

1:02:40 – Step 20: Create Another Call to Action

1:05:46 – Step 21: Create Social Media Widget Section

1:11:11 – Step 22: Create About Page

1:28:29 – Step 23: Create Employees Page

1:43:40 – Step 24: Create Portfolio Projects

1:52:04 – Step 25: Create Contact Us Page

2:01:48 – Step 26: Create Testimonials Page

2:20:10 – Step 27: Create Blog Posts

2:23:39 – Step 28: Select Comments Options

2:25:44 – Step 29: Customize Widgets Section

2:30:17 – Step 30: Make Header Menu

2:31:59 – Step 31: Modify Footer

2:33:54 – Step 32: Add Custom CSS

2:35:10 – Step 33: Modify Permalinks

This video teaches you how to make a wordpress website in 2016 and lets you customize it so you can build it any way you want 🙂 You don’t need to know any type of programming.

How to drive traffic to your website:…
Where to get a custom logo: (not affiliate links)
Everything you need @

Hey everyone!

This video tutorial is going to walk you through how to make a website using wordpress in 2016. For those of you that have no experience on how to make a website have no fear…All you’ll need to do is watch this video and you’ll build something amazing and save thousands of dollars. This is some of the best work I’ve done so far in creating a design that I think is very versatile for a variety of websites.

Fyi: I receive a small referral commission if you sign up with Hostgator. This just allows me to continue to run my site and provide videos like this for you. So thanks in advance! 🙂

(Tl;dr) If you need help on how to make a wordpress website, this NYC Tech Club tutorial walks you through building a website in 33 simple steps.

I’ve taken a lot of the design features of professional and successful businesses to create this custom wordpress website theme for you. Just watch the tour of the wordpress website we are going to build and you’ll see for yourself! New videos coming soon on how to make and customize a wordpress website so make sure you subscribe!

We have new videos up on how to make a wordpress website on the youtube channel. Make sure you subscribe so you don’t miss a new tutorial as we continue to publish new how to videos on making a website with wordpress. 🙂

If you have any questions about your website or what you’re creating/building, and anything related to wordpress – feel free to leave a comment. Enjoy this “How to Make a WordPress Website 2016” tutorial! Let’s get your website up and running!

Cheers and welcome to NYC TECH CLUB!


Please send a URL to the wordpress website you are making if you have a question in the comments below.

ps by free (in the title) I mean, you’re saving thousands of dollars building this site yourself in 3ish hours. That’s a huge saving!

X – The Best WordPress Theme Ever Made? (Review) Hello everyone, and thanks for stopping in. Today I’m reviewing (or just giving you a tour of) a new WordPress theme, which I believe is the best WordPress theme I’ve ever seen so far. Why do I think that? Because I’ve never made a video of one before, and this one all but forced me to want to make one.

THIS THEME HAS BEEN UPDATED TO 2.0!! Check out the latest news for this theme that updates the information in this video!

You can see for yourself what makes X so cool here:

If you’d like a video tour of the admin areas, visit here:

Get a tour and demo of using Revolution Slider for X here:


If you’d like me to do more WordPress reviews and tours, let me know in the comments. This is the first time I’ve talked about one, so I’m unsure of what the response will be for more. Links to the theme are affiliate links that help support the channel and future videos.

Follow Charlie on Twitter and Facebook:

Like HotTips:

On Twitter:

WordPress Tutorial for Beginners 2016: Step by Step Build Your Website

Liked this wordpress tutorial for beginners step by step video?
Visit for More Training + FREE Website Logo Kit (Limited Time Only)

Video Notes:
# Hostgator Coupons:
OFF: FlowerPower
25% OFF: PowerFlower
30% OFF: EasyPeasy

# Hostgator Hosting:

# FREE Website Logo Kit:

# Traffica Child Theme:

# Plugins used:
Contact Form 7
All in one SEO pack
SEO Friendly Images
WP Super Cache
Google XML Sitemaps

# Ping List:

Friendly note: Some of the companies I mention credit me for recommending them, but I only recommend products/services I trust and have used myself.

Video Chapters Index:
Click on the time stamp below to go straight to that part of the video.

0:29 Website Overview
2:50 Why WordPress?
3:21 How Much Will It Cost?
4:11 Web Hosting
8:48 Welcome Email
9:10 cPanel Install WordPress
12:00 Logging in to WordPress
12:26 Setting up the Theme
14:50 – Website Logo
16:06 – Homepage Sliders
20:26 – Homepage Heading & Description
22:00 – Homepage Featured Areas
26:03 Creating the Pages
29:06 Contact Form
55:12 Sidebar Widget Area
59:02 Permalinks
1:00:02 Website Title & Description
1:02:13 Social Icons
1:03:09 Search Engine Optimization Plugins
1:03:54 – All in One SEO Pack
1:07:11 – SEO Friendly Images
1:08:28 – WP Super Cache
1:09:00 – Google XML Sitemaps
1:09:41 – Ping List

Subscribe to my YouTube channel:
Click the link below to ‘Subscribe’ and when I release a new video, YouTube will send you an email.

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In this wordpress tutorial for beginners 2015 video I show you step by step how to create a wordpress website from scratch! My wordpress for beginners video also includes a short wordpress seo tutorial where I show you how to use various wordpress seo plugins to help your website show up in search results.

At the start of this wordpress tutorial video I also explain what you need to get a website online so that if you have never done it before then I’ve got everything covered in the video.

If you are looking for a wordpress website tutorial for beginners video that shows you how to build a wordpress website or blog, as well as wordpress seo tips and tricks, then you’ll love this video.
In this wordpress for beginners tutorial we use the Zerif Lite theme, a popular cool WordPress theme that helps us create a professional looking WordPress website.

My wordpress website for beginners videos are 100% newbie friendly, as I cover everything from start to finish so you don’t need any previous wordpress or website design experience to get started! I have many more wordpress tutorials for beginners coming up so feel free to Subscribe for new video alerts.

Liked my wordpress website tutorial for beginners video? Feel free to Like and Share it:

All The HEATING AND COOLING Guidance You Need To Know To Save Money


Collaborating with A/C can be daunting when you first start due to the fact that there is a lot that enters into it. This short article was put together to assist most with this that wish to find out about all this. Comply with these actions and also you’ll be a pro at HVAC in a snap!

Most people are assuming of their home heating systems throughout the winter months, air conditioning is also essential. When mounting a brand-new furnace or furnace, ensure the air ducts are likewise established to deal with your air condition system. Utilizing the air ducts for both cooling and heating is the most cost-effective choice.

If you have machines that are condensers outside of the house, maintain them free of debris. Wind can pile up all sorts of debris against its grill. It might get as well hot, leading to even more issues.

A HEATING AND COOLING system is an actually pricey financial investment. Try to find a good sale so you can get your system at a discount rate as you would by choosing a leading HVAC company.

Do you hear a clicking sound when your fan is transforming? This might indicate that there is something in the method of the blades of the fan. If it gets so bad that the blade bends, you have to replace it, simply unbending it will certainly leave the fan unbalanced and could create further issues.

If trees are shedding fallen leaves around your residence, this could influence your COOLING AND HEATING system. During this time around of year, check and clear off the fan grill on your system often. When clogs limit the flow of air to the follower, you could wind up with significant problems on your hands.

If you need to choose the most effective place to place your outside compressor unit, take into consideration placing it in an area that remains in the shade. When it reels in air for cooling, it will be more effective due to the fact that it will not should work as difficult to cool off the air.

See to it that your best hvac technician Albuquerque gives you a residence analysis. Not every A/C option is for everyone. Your residence could have special needs for hvac. Your specialist should do a walk around of your area to judge what is best. If they typically aren’t make certain to ask for one.

If you want to cool your home in the summer season without using your cooling on full, think about mounting followers in your home. An attic room fan can blow hot air out while trapping great air into your basement, and ceiling fans aid disperse the air in your spaces equally.

That had not been as well tough to learn more about was it? If you simply invest some time placing the important things you discovered right here right into method, you should be able to easily see that this could benefit you. It just takes the ideal perspective and a willingness to place things into technique that you learned above.

Functioning with A/C could be intimidating when you initially obtain started since there is so much that goes right into it. The majority of individuals are believing of their heating systems during the wintertime months, air conditioning is likewise essential. When mounting a new heater or home heating system, make sure the air ductworks are additionally set up to function with your air problem system. If trees are losing leaves around your residence, this can influence your HEATING AND COOLING unit. When obstructions limit the flow of air to the follower, you might finish up with major issues on your hands.

Professional Idea For HVAC Success

HVAC, or heating, ventilation and air conditioning, is just how your residence stays warm in the wintertime as well as cool in the summertime. When correctly set up and preserved, you as well as your family members get to enjoy reasonable indoor temperatures all year long. Keep reading this article for suggestions on setup, upgrades, repair and maintenance of your home HVAC system. For more information on HVAC visit

When a specialist offers you a checklist of recommendations, be sure making use of it. Call individuals on the checklist and also inquire about the high quality of the work, how very closely they pertained to their quote as well as whether or not the work was completed baseding on the promised timetable.

If you wish to know more regarding efficiently heating or cooling your home, go on the internet as well as download and install the POWER STAR Guide. It gives details for residents for more information concerning exactly how they can save money while still maintaining their home comfortable all year round, so it is a deserving ready.

When the springtime comes as well as the days begin to warm up, employ a professional to offer your Top HVAC Albuquerque a once over. This will certainly ensure that your ac unit functions as expected all summertime long, quiting you from sweating it out when you the very least anticipate the system to fail.

Want to your next-door neighbors and also family to obtain recommendations of good HVAC experts. Likely there’s a person you know who’s already done a ton of research. Utilize this expertise to aid get you the most effective professional you can. This could conserve you lots of hrs of study time and money as well.

When you have an outdoor unit, be sure to maintain all plants, blossoms, bushes and trees a minimum of two feet from it. Anything that grows inside it, either above the ground or perhaps origins under the dirt, can block it up and also cause it to damage. Provide it some breathing room.

If you presently have a manual thermostat, consider mounting a programmable one. You could establish your system for various temperatures depending on time of day and also if anyone is house. Additionally, you can establish upper and also lower temperature level settings to allow for a comfortable range of temperature levels to ensure that cooling and heating do not begin when not needed.

If you have followers in position to help make your HVAC a lot more reliable, make certain that they’re kipping down the ideal instructions. They need to be pressing air downwards over individuals in the room to help cool their skin. If it’s blowing upwards, all it does is push hot air right into the space.

If you are visiting be gone during the day or on vacation, turn the temperature up on your air conditioning device. This will save you money on your energy costs. Leaving it on for the whole day suggests that it is having a hard time to keep points awesome, something that takes lots of power.

As stated in the intro, it is your house’s HVAC system that allows you take pleasure in a regular interior temperature level variety all year long. Regardless of the period, your effectively maintained residence heating, air flow and air conditioning implies you remainder conveniently inside. Utilize the insight from this article to make certain that your house remains the temperature level you want.



My 6 Favourite WordPress Themes for 2015

A few of my favourite and what I think are the best WordPress themes for 2015. I’ve chosen these themes because they all look great, are packed full of features and you’ll get great support from the developers.

They are all available over on Themeforest..

Here’s the links:


More videos at